m-Via Releases Mobile Friends and Family Payments

m-Via Releases Mobile Friends and Family Payments Solution

Bringing the advantages of Mobile Transactions to Interpersonal Payments

SAN FRANCISCO, CA – January 7, 2008 – m-Via Inc., the leader in innovative mobile transaction
technology and solutions, today announced the release of a new turn-key solution for Mobile Friends and
Family Payments, bringing the power and convenience of mobile transactions to the problem of social
and interpersonal payments.

From friends and family to online social networks, people are more connected now than ever before and
expect instant interactions with members of their social circle. Before now, giving money to friends and
relatives for any occasion, whether festive, commonplace, or an emergency was onerous; cash, checks,
and money orders are inconvenient for either the giver or the recipient, or both.

m-Via’s Mobile Friends and Family Payments Solution opens a new era in interpersonal money
exchange. Build atop the proven foundation of the best-of-breed mobile transactions application suite,
MoTr™, m-Via’s Mobile Friends and Family Payments Solution provides advantages over traditional
methods on all measures: cost, speed, security, convenience, safety.

“Why is it that money exchanges among friends and family is still conducted mostly using cash and
checks while over 80% of consumers under age 30 greatly prefer using credit cards, debit cards, or
electronic mechanisms to make purchases? The reason is that, before our Mobile Friends and Family
Payments Solution, there was no easy, convenient, and economical way of transacting money within your
social circle whenever you want and wherever you are,” said Kenneth D. Kruszka, CEO of m-Via. “What
we’ve done with this solution is bridge the gap between sender and recipient and allow people to
exchange money anywhere, anytime without the hassles and dangers of carrying cash.”

About m-Via Inc.
m-Via Inc. is a leading innovator of mobile transaction technology, solutions, and services. m-Via delivers
global transaction solutions that are easy to use, highly secure, and extremely cost effective. m-Via’s
revolutionary MoTr™ application suite allows anyone with a cell phone to send, receive and transact
money anywhere in the world. With a combination of standard, turn-key solutions, flexible best-in-breed
technology, and specialized services, m-Via empowers financial institutions, community-based
organizations, retailers, or any other group to provide their customers or members with convenient access
to financial services wherever they are, whenever they want. More information about the company may
be obtained at www.m-via.com.